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Wednesday, August 13, 2014

4 Web Sites Breaking a Usability Checklist Rule

I decided to pick on some local websites for this blog post, so here we go...

Identity


I would not know that the Phoenix Framing and Art Supply website was a picture framing business (based on the home page) if framing was not included in the business name. The site could use a prominent logo and clearer message on the home page. Another red mark: the colors (orange on black and lavender) are jarring, make reading difficult, and make me want to leave the site as quickly as possible. 

Navigation


With just a bit of shifting, the home page for Pure Care Dental of Bend could be significantly improved. The logo should move to the upper left, and the navigation menu should be placed across the top of the site. The menu is very hard to locate in its current position (below the photos), so just this small tweak would greatly improve this websites usability.

Prominent Logo

Bend Bulletin should do away with the banner ads across the top of their site. The ads compete with their logo, and make it harder to locate. The ads should be moved to the sidebar, so the logo takes a prominent position for instant recognition.

Scannable Content

The home page and about us page, at the Gear Fix, could use headings and/or emphasis to make the content easily scannable. A timeline would also be a good way to add a visual storyline and increase the readability of the about us page.



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